It has happened. The most unsexy, inconsiderable thing in the whole wide world has become cool: muesli.

I first noticed it around breakfast hour in Berlin. In a city where culinary hipness is achieved just by presenting things in ridiculously large bowls, things go fast. Rolled oats, raisins, yoghurt, honey and a pile of ordinary fruit topped with an exotic piece of fruit that is not supposed to be eaten: no longer embarassing. Consumed with a side of latte, also in a ridiciously large bowl, it’s even become an undeniable scene hottie. Undeniable and unbeatable, because it’s healthy, too.

No wonder that good old healthy muesli had to go online. More even: go web 2.0. MyMuesli.com is a German-based website that lets you compose your personal mix of muesli. From the type(s) of oats and wheats up to every individual piece of dried fruit you can define exactly what your breakfast looks like.

I dare to admit: the concept has not left me untouched. This goes back to childhood, when I used to be nicknamed “muesli-monster”. Growing up, I went throught several phases of independency during which I was suspicious of any wet, cooked or just generally suspicious looking food. Among the few things I was always prepared to eat – morning, noon and night – were dry bread and dry muesli. I will eat any kind of reasonable looking food now, but my preference of having my muesli without any milk has stayed and continues to freak people out to this day.

Back to the startup of the year. What’s 2.0 about MyMuesli.com, besides their so obviously and cleverly stolen name? Their future mission and purpose. Their blog (correct) has recently announced upcoming user accounts, enabling customers to have their orders saved, simplifying payment and future ordering. No doubt that as this site continues to get popular, user accounts will be made public. Avatars, profiles and messaging will be enabled. Then, we will able to pick future lovers based on their inclination towards raisins. Clever – it’s a significant step towards reducing moments of akwardness and surprise the morning after.

As for me: I’ve been so lucky as to not have scared the man away with my dry muesli. Though at a rate of 8 euros per box, I would have hardly taken the risk. For people who like to go on the safe side, there is www.mymuesli.com.